Advertising on Vkontakte.ru

Advertising on vkontakte.ru

 Vkontakte.ru is a social network there more than 1 500 000 000 pages is daily looked through (according to official data of the site). It’s more than at all other Internet sites of Russia taken together.

The marketing potential of a social network is simply huge, also one of considerable plus of a network is a possibility to use advertising on vkontakte for coverage of a wide audience. Today quantity of the registered users of the project, (by data from the site) is about 53 million persons. According to research company The Gallup Media, vkontakte takes the third place on day coverage of the All-Russia audience, conceding only a Mail.ru and Yandex.ru. In rating Alex.com vkontakte is on the first place.

Daily the resource visits nearby 13 000 000 persons (the data liveinternet.ru), the most part of these people (80 %) lives in Russia, from them of 41 % of visitors - in Moscow, 26 % - in St.-Petersburg. Age structure of this audience: 18 % of visitors are 19 years and younger, 28 % - from 19 till 25 years, 11 % - from 25 till 35 years.

Advertising on vkontakte.ru is effective because there are possibilities to study a profile of users, their interests, then to generate a database of target audience start campaign. The basic way of non-standard advertising vkontakte - recommendations, i.e. one user unostentatiously recommends to other user a certain product or service, and the user hands over this information on a chain further.

Advertising vkontakte it is accurate target on interests so the selection of groups occurs on the basis of that there is discussed. For example, if it is necessary to advance an automobile brand the group of motorists gets out. The advertiser accurately knows that in this given community cars, therefore the hidden marketing campaign in this community will always have a certain result.

Using a hidden advertising vkontakte it is possible to achieve the big return from users, to generate  desire to get the goods or to address in concrete studio for a certain type of service.
 

Banner advertising vkontakte.ru

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