SEO Tendencies 2008

According to the search engine popularity statistics data, the leading positions in the search engine list have been occupied by Yandex, Rambler, and Google. These three search engines serve most traffic in the Runet. There are some new and not so popular search systems, some because of their age (Go Go), others because of unsuccessful strategies of development (for example, Aport which used to be widely exploited some years ago).

The question of development of search engine systems is the key problem in the SEO business. The mechanism of improving them involves lots of elements, but the optimizers are the creative power which pushes the process forward. Optimizers resort to various tricks to find a breach in the algorithms of search systems, thus they make web-masters change search algorithms. Though relations between web-masters and optimizers may be creative, it’s obvious that the former ones challenge and test new technologies. Sometimes optimizers don’t disdain to use any means and choose either legal or illegal ways to promote a site.

One of recent examples is creating of satellite sites which present an unoriginal content and serve only for occupying top-10 lines in search results. This method used to be an effective way to support the main site, but 90 per cent of satellite sites promote context advertisement or sell links. Speaking about there has appeared a new term over-optimization. Some time ago it meant only the density of key words, but now it includes inside site tuning, anchor tuning, and even such an abstract thing as link mass (theme, age and other parameters).

In spite of optimizer’s obviously useful contribution to SE development, the relations between them and SE market remain tense. The contacts with some outstanding optimizers have only just started appearing. The most forward-looking projects (both on-line and live) are connected with Yandex.

The SE market in Russia is growing very fast. Experts forecast a rapid growth of audience owning to regional web users and Russian-speaking countries web users. More and more money is involved in the SEO business, so, according to some experts, there is hope that in some time the Runet will become the second (the third or the forth, which is not bad at all) biggest advertisement area after the anglo-speaking segment of the Net.


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