The Americans included Yandex in top-list of main Google rivals

American analytics mentioned “Yandex” among five main Googls rivals. Considerable investments in technologies for working with local languages, well known brands and adjoining services which help to make the portals more popular – all these factors allowed local search engines to keep national markets. 

There are only five local search engines in the world competing with Google on their countries’ markets and not allowing Interent giant to dominate. Yandex is among them and it takes 46 % at Russian search engine market.
Yandex is willing to enter New York Stock Exchange, - informs Financial Times.

Czech search engine Seznam is in the top-list as well and it takes 63% at local market, Chinese Baidu and South Korean Naver – about 60 % at the local markets, Yahoo Japan – more then 50 % at Japan search engine market.
As experts say these servers could reach the success because they entered the market earlier then Google. They invested considerable money in technologies for working with local languages and made some innovations. The servers could get perfect positions at the market because of well known brands. Furthermore all five above-mentioned servers combine the searching with other services what makes them popular among users.

At prospective Chinese market local Chinese laws, being very unfriendly to the foreign investors, prevent competing with Baidu – mention Google representatives. 
«Baidu could occupy the dominate position at the market thanks in many respect to local laws directed to foreign media companies. This will take some time, but I think our quota will be increased soon. Local Chinese market should be opened for investors so they would have not to protect their companies” - Executive Director of Google Eric Schmidt said.

Nevertheless on expert’s opinion the main reason is not this one. After all at other markets where Google occupies second position there are no such restrictions. Executive Director of Google for European, Middle East and African markets Mohammad Gawdat says, that Internet giant began to invest to search engines too late that is why its technologies are not so well developed regarding works with local languages.

“Local search engines have broken away from Google and it is very difficult to catch them up. For example, Baidu brand is very popular now in China and this fact gives it to increase the quota at the market thanks to new users”, - analyst of JPMorgan Dick Wei says.
 

Cnews.ru

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